Surprising new data from Gallup show that Americans’ taste for beer is declining, compared to wine and hard liquor. In the early 1990s, 71% of the 18-29 cohort preferred beer. Now, only 41% of today’s youth cohort says beer is their favorite, as do only 43% of 30 to 49 year olds…

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U.S. Drinkers Divide Between Beer And Wine As Favorite; Younger Consumers Most Likely To Have Shifted Preferences Away From Beer